Proponents of unregulated free market capitalism argue that a company’s success is determined by its appeal, or lack thereof, to consumers in the marketplace. Thanks to a new app, it looks like consumers will now more effectively be able to decide whether or not they want to support a given company by purchasing its goods.
Designed to make business more visible, the bizVizz app is “the first mobile iPhone app to make corporate behavior transparent,” its press release reads. “Snap a picture of a brand’s logo and a simple graphic screen instantly displays essential facts about America’s largest corporations.”
“Essential facts” include the amount of taxes paid, political contributions made and government subsidies received.
“This is public information,” says Brad Lichtenstein, filmmaker and president of 371 Productions and the app’s creator. “We’re just making it visible.”
Read more at The Valley Advocate …
